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Flags and Banners

Using Outdoor Advertising Flags and Banners Effectively

Branding your business isn’t something that should be done light heartedly. It is critical to put some thought and effort behind your business branding, especially if you are creating outdoor advertising flags and banners that are used more than once, for many years to come. If you want to get your name out there and do it in a way that gets you noticed and remembered, do it in style and do it with quality products – customers notice that!


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  • When creating your outdoor advertising flags and banners, don’t think like a business owner or product ambassador. Try to think like your customer. Put yourself in your target audience’s shoes. See things from their perspective, and everything about your outdoor advertising campaign will most certainly change and improve.
    What makes a good outdoor advertising campaign when it comes to flags and banners? It’s really about grabbing the attention of your target audience and rewarding them for engaging or responding. Take for example, inflatable arches. These are a phenomenal type of outdoor advertising banner, and will work well in conjunction with a clever advertising campaign or strategy. Let’s say, for example, that you have an inflatable arch set up at the end of your sponsored fun run or walk. Of course it’s branded and bright, but you could also have promoters at the end handing out branded bottles of ice cold water. Tying in the branding on the inflatable banner with the branding on the bottled water will really make an impact.

    Being innovative and clever in advertising doesn’t come naturally to everyone, and that’s okay because we are here to help. Below are our two top tips to ensuring that your outdoor advertising flags and banners make an impression. After all, the impact is what it’s all about!

    • Don’t go cheap

    Your customers will notice it and it will reflect poorly on your brand. Now we aren’t saying that you have to invest in the most expensive banners and flags on the market, but if you are choosing an outdoor advertising product solely on its price and not on the quality of the workmanship involved and the potential effectiveness of the product – you’re doing it wrong! Choose a well-designed banner or flag that is manufactured from quality weatherproof materials and you’ll be investing in a product that looks fabulous, and that you can use in future campaigns too.

    • Spend some time on the artwork

    You might want to just slap your logo on a banner or flag and hope it does the trick, but it probably won’t. Put some thought into your marketing message and the design that you use. Interest your target audience! Entice them to engage with you. Chances are that it will need more than just your logo to do that. If you don’t have any design ideas of your own, chat to your supplier’s in-house designers. They’re often full of ideas and advice.

    Do you want to invest in quality outdoor advertising flags and banners that have an impact on your target audience? Great! All you need to do is get in touch with us at Portable Shade and we’ll assist you with an outdoor advertising campaign that truly works! Contact us via email or telephone for more information and advice today.