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Marketing Material

The Importance of Using the Right Marketing Material at the Right Time

One of the tricks to a successful marketing strategy or campaign is to ensure that you are using the right marketing material at the right time. For instance, you wouldn’t walk around in the rain handing out printed flyers to advertise your business. You also wouldn’t print a highly visible billboard advertising services in an area or neighbourhood where your target audience does not reside. Timing, positioning and, of course, what you use to advertise your message / business are highly important considerations in a campaign.

The deciding factor when it comes to which marketing material is best suited to each specific campaign will be determined by the type of event or function that you are attending. For instance, if you are attending an outdoor event or sports day, using flags, pop-up banners, gazebos and portable umbrellas makes the most sense. These items are specifically designed to be used outdoors. They are also designed to withstand extended exposure to the elements, without fading, cracking, tearing or looking drab. Durable materials and inks that are UV resistant are usually used and the fabrics are also durable to both wind and rain.


Marketing Material
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Indoor events can truly benefit from a variety of marketing materials, such as graphic walls, pull-up and hanging banners and similar. These items are highly visible, but due to their design, aren’t suitable for harsh outdoor conditions, such as rain and wind. If you aren’t sure which advertising items are best suited to indoor and outdoor events / functions, take the time to discuss each item with your chosen supplier. At Portable Shade, we take the time to ensure that you are provided with the correct product for your specific needs.

Using the incorrect marketing material at outdoor or indoor events will merely reflect poorly on your business and its image. Consumers have great expectations of the companies that they choose to do business with and it is your responsibility to show your target audience that you have taken the time and effort to represent your business effectively and as such, take pride in your business and its services / products.

It is always advisable to discuss your advertising objectives with your marketing agency. Your supplier should be able to present you with a variety of options to consider, and should also be able to advise you on how to design a marketing message that will grab attention and engage with your target audience. At Portable Shade, we pride ourselves on being able to be actively involved in our clients’ marketing campaigns. We will take the time to meet with you / consult with you about your advertising objectives and the types of events, functions etc. that you will be attending and participating in. We can then advise you on your options and present you with viable advertising material / products.

If you would like to learn more about using the right marketing material at the right time, or if you would like to discover our range of outdoor and indoor advertising options and features, waste no more time. Get in touch with us at Portable Shade at your earliest convenience. We are available via email and telephone, and look forward to assisting you further.