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Digital Fabric Printing

What Is All The Fuss About Digital Fabric Printing?

Digital fabric printing has become a buzzword in the corporate branding sector. Put simply, digital files are printed onto fabric, with the printing part of the process working similarly to a desktop inkjet printer. Only, think bigger, much bigger. There are a number of different types of digital fabric printing ink technologies. Each technology works on specific fabric types that are best suited to the specific purpose. The technology used also dictates the longevity of the printed design.


pop up gazebo
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A practical example is the difference between a T-shirt that features a wax effect print design, with the print effectively sitting on top of the fabric. This stands in contrast with the digital fabric printing technique, where you can’t feel any difference in the fabric on which it’s been printed. There are four basic ink technologies used in digital fabric printing, and these include:

  • Acid dye;
  • Reactive dye;
  • Disperse dye; and
  • Pigments.

Reactive dye digital printing is perhaps the most versatile of the high-end digital fabric printing technologies available today. This is due to its ability to print on both silks and plant-based materials, including cotton, bamboo, and linen. The print also doesn’t have any effect on the handling of the fabric, as its dye bonds directly with the fabric’s fibres.

How Can You Use Digital Fabric Printing To Brand Your Company?

More forward-thinking companies are learning about what the incredible flexibility digital fabric printing can mean for their branding endeavours. We use this technology to the benefit of our eclectic clientele, and to support their marketing and branding efforts on various fronts. Some of the many products we use digital fabric printing on include:

  • Tunnels;
  • Gazebos;
  • Umbrellas;
  • Pop-up banners; and
  • Fabric frames with DecoArt, among others.

Aside from the aesthetic appeal of digitally printed fabrics, it also offers practical benefits over traditional methods like rotary screen printing. Digital fabric printing allows for short runs and smaller print projects at a very affordable rate, since there are no screens to prepare. This makes the cost of running such a printer much lower than other printers.

We’re Your First Choice for Expert Digital Fabric Printing

We offer digital fabric printing on most of our portable products. The fabrics we use are of the highest quality, and we make sure that all inks used in the process are suited to best complement the fabric. The results are a visually stunning and high-quality end-product that is both eye-catching and durable, and easy to maintain. Let us create branding solutions that is worthy of your brand.

You can also look forward to our passionate team providing you with helpful advice, insight, and guidance relating to your designs and final printing of your products, to maximise the returns on your investment. Whether you provide ready-made artwork, or work directly with our in-house expert designer, we will always go the extra mile to make sure the end-product lives up to your vision. Speak to us today to benefit from our digital fabric printing branding solutions.