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Being a relative newcomer to the world of marketing, digital fabric printing has made some huge strides over the last few years. Experts say that textile printing now represent a significant part of most marketing campaigns and it is continuously expanding its influence.
Now it is mass produced and costs are decreasing, making it a very effective weapon in the marketing arsenal of any organisation that regularly aims to make their brand visible to potential consumers.
The era of digital fabric printing now presents a host of new marketing possibilities, and just like the home printing industry came of age, this type of printing is now becoming an everyday, affordable marketing tool for many organisations who like to get their brands out there. First we had screen printing, but the latest developments have advanced beyond the limitations of screen printing, and now we have digital fabric printing. This caused a shift in the way we perceive printing and the many ways that it can be used to promote a brand, product, or service. Highly specialised printing applications now make it possible to bring new results and advertising media to a potential consumer and to introduce them to a brand, and create familiarity and brand loyalty.
But why is digital fabric printing the next best thing? Here are some good reasons:
If you are considering using digital fabric printing for your next marketing campaign, give our creative and talented team at Portable Shade a call!