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Whether you are hosting a golf day, sports event, exhibition or trade expo, branding is vitally important. Of course, it’s a good idea to find balance. Branding your event is about more than just sticking your logo in the face of your potential and existing consumers. You will certainly be noticed if you plaster your event with your company logo and branding, but the real idea is to actually engage with your customers or target audience. You should use it as a way to draw consumers closer and get them interacting with you.
A great deal of planning must go into setting up and branding an event. Be logical and practical in your event setup. If you are hosting an outdoor event, remember to check the weather forecasts for your desired date and make provisions accordingly. You cannot expect for your guests to linger around in the scorching hot sun with nowhere to sit down or rest. You also cannot expect for your guests to spend time at the event if there is no shelter provided if the wind picks up or it starts to rain. How can you cater to both of these scenarios with one solution? Custom-branded gazebos – they are the answer!
Gazebos can be set up just about anywhere and can be used as information stands for engaging with customers at refreshment areas or even areas for attendees to sit down for a while and rest. What’s great about modern gazebos is that they have come a long way since they were just canopies with flimsy frames. Now you can purchase a gazebo with a large canopy and supporting frame that can cater to additional side panels being added. Counters can also be added inside the gazebo to provide a more professional appeal and also to store personal belongings, marketing materials, products and other items.
Remember to strategically place your custom-branded gazebos so that they are noticed, are functional and so that they are also not in the way of any of the event’s activities.
Custom Gazebo Branding Tips
Once you have decided on the type and size of gazebo that you want, it’s time to think about branding. Branding isn’t something that you can just slap together. A gazebo is an outdoor marketing item that can be used time and again, if you are smart about your advertising. Some tips below:
It goes without saying that custom-branded gazebos are a sound investment for your business. If you would like to learn more about your options and how to go about using gazebos at your next event or exhibition, contact us via email or telephone at Portable Shade today.