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Branded Marketing Material

Tips for Creating the Ideal Branded Marketing Material for Your Business

Visual branding plays a major role in the effectiveness of a company’s marketing. Branded marketing material is therefore vitally important. Of course, how you brand your marketing material is important too. Online marketing and advertising is obviously very effective, but this doesn’t mean that a business should overlook their print design and media, as this can also be highly effective.

Branded marketing material needs to be eye-catching and effective. Below are a few tips to consider when looking into branding your marketing material:

 

Branded Marketing Material
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  • Use your company colours – This will tie in all of your advertising efforts. If your company logo is green, it is best to keep your website colours, brochure colours, and even outdoor display and signage products along a similar line. This will help consumers to recognise your brand and associate your colours with your business and service.
  • Keep it simple – It might be tempting to overload your printed marketing materials with colours, information and images, but this can cause havoc in the mind of a consumer. It is best to only incorporate the important information in a concise manner and keep the design fresh, simple and easy to read.
  • Be wise in your material and print options – Each item of marketing material will have a different intended purpose. For instance, you will need to put more thought into how you print your outdoor display gazebo, than you do for a pen or brochure. For starters, the gazebo will be used outdoors, which means that it will be exposed to the elements. You will need to choose a durable material and UV-resistant inks, and so on. When choosing marketing materials and deciding on branding options, chat to the professionals about the best options for longevity of the product.
  • Keep things timeless – You might specifically be ordering a tunnel, pop-up banner or gazebo for a sports day or exhibition that’s coming up, but these products offer value for money, as they can be used thousands of times over. Of course, you will need to ensure that the advertising message is timeless, so don’t include dates of events or contact details / prices that might change.
  • Choose your printing and design company wisely – Opting for the cheapest supplier of advertising products is not a wise choice. Always ask to see the company’s brochure and examples of branded marketing material before you go ahead. The last thing you want is a product that will fade, tear or fall apart before its time.

At Portable Shade, we offer a variety of options for your branded marketing material. On our catalogue you can expect to find the following:

  • Gazebos
  • Banners
  • Flags
  • Umbrellas
  • Industrial décor systems
  • Furniture
  • Team clothing / attire
  • Various product accessories

We offer professional branding and printing of each of these items.

If you would like to learn more about our branded marketing material, take the time to contact us at Portable Shade. We are available via email or telephone, and look forward to assisting you with your marketing and display needs.