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Advertising Tips for 2016

Outdoor advertising is all about getting noticed and engaging with your target audience. Outdoor advertising tips for 2016 typically focus on which advertising products are best suited to your needs, but today, we are going to focus on how to get your outdoor advertising right. Below are our top advertising tips for companies looking to get the best out of their outdoor advertising efforts and endeavours:

  • Plan and strategise in advance – don’t ever rush your outdoor advertising. Something will go wrong or you will run out of time. Give yourself at least 2 weeks to plan your outdoor advertising. Regardless of whether your advertising item is a banner, flag, graphic wall or similar – if you want the best options and the best results; make sure that you have enough time to play with ideas. Sometimes suppliers and printers get busy, so keep this in mind when planning an outdoor advertising campaign.


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  • Be specific about your positioning, as this will affect what advertising options you go with – where you plan to display your sign, banner or flag is quite important. There are many formats to choose from and it is important to choose the right one for the advertising product that you are using and where it will be positioned. Take for example flags. They flap in the breeze and can generally grab attention from a distance. A-frame banners are best suited to positioning at the perimeter of an event. They are strong, sturdy and noticeable. Choose the material wisely too. If your advertising item is going to be outside in the sun for an extended period of time, you want to choose a fabric that is hard wearing and resistant to UV rays. Give your display and positioning a lot of thought before you get started.
  • Secure correctly – too many people overlook this small detail. All flags, banners and signs can be stabilised and secured with sand bags, ground pegs and similar. Securing your outdoor advertising features with the wrong items can lead to damage of the unit, and not securing the unit at all can result in tears and similar damage.
  • Design right for sight – cluttering your banner, flag or sign with too much information will just be confusing and lose the interest of your target audience. Keep your advertising message simple, clear and highly visible. Less is most often more – think your design through before you get started.
  • Create brand recognition – your business obviously has a colour scheme and logo – use it! The more your consumers can associate your brand with a certain colour or image and the more they see it, the more effective your advertising campaign will be. You can also use repetition or a series of banners and flags to grab the attention of your customers and get them thinking about your brand.

For more outdoor advertising tips for a successful 2016, get in touch with us at Portable Shade. We are available via email and telephone, and look forward to assisting you with all of your outdoor advertising needs this year.